Navigating the Complexities of Action in Leadership

In today’s ever-evolving business landscape, leaders often find themselves at the crossroads of decision-making and action. Understanding the barriers to effective action is crucial for any business leader aiming to steer their organization toward success.

Survival in Changing Markets

Here I’ll tell a story from one of my businesses to articulate the (Market Dominating Positions) MDP’s that helped us thrive through market shifts. Success and resiliency come from relevant positioning, and a message that is heard by your customers. Businesses who have not developed a MDP are relegated to competing on price alone, overspending […]

Pathway to Future Customers

In this article we’ll examine 5 essential keys to a successful and reusable marketing campaign. With these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; Use a world-class marketing perspective; Get […]

Free Publicity with a PR Strategy

In the realm of public relations, consider three pillars that can supercharge your business growth: Exposure: Getting the word out about who you are and what you offer. Merchandising: Showcasing your products or services in an appealing way. Promotions: Offering special deals, events, or insider access to attract attention. Develop a comprehensive plan that integrates […]

How Well Do You Know Your Vendors?

Building solid relationships is essential for business growth. Connecting with your vendors opens doors to new clients and raises brand awareness. Your vendors play a crucial role; their success translates to your growth. Deepening these connections can unveil growth opportunities you might have missed. Here’s a straightforward approach to creating partnerships with your vendors: Start […]

Telemarketing is NOT Really Your Enemy!

Today, I’ll focus on using direct mail marketing, and also telemarketing to your full advantage. I know you might think of “telemarketing” like a four letter word, but there is a way to utilize it so that customers feel they are getting personal attention and keep them from blocking your number! The success realized from […]

Make it Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): ∙ Command Attention; ∙ Showcase Benefits of Products and/or Services; ∙ Prove the Benefits; ∙ Persuade People to Embrace the Benefits; ∙ Call to Action.   Advertising is sales in print. So you need to consider how to […]

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be by signing up for a newsletter, […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]