In today’s ever-evolving business landscape, leaders often find themselves at the crossroads of decision-making and action. Understanding the barriers to effective action is crucial for any business leader aiming to steer their organization toward success.
Here I’ll tell a story from one of my businesses to articulate the (Market Dominating Positions) MDP’s that helped us thrive through market shifts. Success and resiliency come from relevant positioning, and a message that is heard by your customers. Businesses who have not developed a MDP are relegated to competing on price alone, overspending on marketing, and at risk of new competitors entering their market. This is a story of three market transitions, and how we found ways to add new value positions that were relevant to our market. Rewind back to the mid 90’s, my tech business had
In this article we’ll examine 5 essential keys to a successful and reusable marketing campaign. With these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; Use a world-class marketing perspective; Get results! As we go through each of these you will see how to use them and how together they drive the marketing campaigns’ success. Define Your Unique Selling Proposition (USP) Put yourself in the shoes of your ideal customer and ask these questions from their
In the realm of public relations, consider three pillars that can supercharge your business growth: Exposure: Getting the word out about who you are and what you offer. Merchandising: Showcasing your products or services in an appealing way. Promotions: Offering special deals, events, or insider access to attract attention. Develop a comprehensive plan that integrates these aspects, and you’ve set the stage for an effective PR strategy. Now, when we talk about media, think broad. While newspapers, TV, and radio are still valuable, you also want to target online platforms. Blogs, social media, and online newsletters can often provide quicker
Building solid relationships is essential for business growth. Connecting with your vendors opens doors to new clients and raises brand awareness. Your vendors play a crucial role; their success translates to your growth. Deepening these connections can unveil growth opportunities you might have missed. Here’s a straightforward approach to creating partnerships with your vendors: Start with Communication: Reach out to vendors with a performance-linked incentive proposal. Collaborative Planning: Create an incentive plan with their input. Understand what drives and motivates them. Clarity Above All: Ensure the incentive plan is transparent and easy to understand. Clear terms foster better results. Look
